About Us

 Latefa Nicole’s story is a remarkable testament to resilience, determination, and visionary entrepreneurship. Raised in Durham, NC, and faced with the heartbreaking loss of her father at 8 months old, she transformed early adversity into the driving force for success. In 2005, Latefa moved to Atlanta with limited resources but a powerful ambition. She pursued higher education in Fashion Design at AIU and Bauder College, and in 2007, launched her first boutique, Hot Kommodity. In 2009 despite legal challenges while completing her Criminal Justice Degree at Gwinnett Technical Community College and the responsibilities of motherhood, Latefa’s entrepreneurial spirit never wavered.

In 2013, she founded GlamShe Hair Cafe LLC in Durham, NC, starting with eight stylist stations, and later expanded her vision by creating GlamShe Co. INC. The business quickly grew, including a second salon location and a boutique offering GlamShe Hair Extensions. In 2018, she opened a third location in Rocky Mount, NC, just before the onset of the COVID-19 pandemic. Latefa’s innovative approach continued in 2021 when she launched AtlWigEx, a luxury mobile salon concept in Atlanta, revolutionizing the hair industry.

Looking ahead, Latefa is expanding her brand with the introduction of G5 Salon Suites at the Durham location, enhancing the business’s service offerings. Her work goes beyond providing quality hair extensions—Latefa is committed to fostering a supportive and empowering community for women, particularly those who have experienced disappointment from subpar products in the beauty industry. Her mission emphasizes integrity, community, and empowerment, all underpinned by a deep faith in her purpose.

Together with her brother, who has been a constant source of support, Latefa is building a business that uplifts others while simultaneously boosting the confidence and self-esteem of women everywhere. Her guiding mantra, “God is within her, she will not fail,” (Psalm 46:5) reflects her unwavering strength and resolve, inspiring all those who hear her story to pursue their dreams, no matter the obstacles.